Promoting Media Literacy

Media Initiatives Center developed a media literacy curriculum aimed at educating conscious and informed media consumers, who are able to critically analyze media, to differentiate between the fact and opinion, information and advocacy, and to comprehend the purpose and principles of media. The 10 topics of the curriculum are presented through a handbook for high school teachers. Each topic of the handbook is presented in a definite structure, theoretical and practical components, assignments, multimedia materials and useful links.

Also, part of the media literacy program is the digital game Mediamart (“media battle”) in which children answer quiz questions, write a news story, produce a radio piece, gather a TV report, take a photo of a current event, and so on.

This project was implemented during July 2012 – January 2013, with funding support received from the World Bank and USAID funded project “Alternative Resources from Media” (ARM).